Performant design & development
In addition, for better Search Engine Optimization, we used Jekyll and its accompanying Liquid framework to build a site that would compile like a web application but deliver fast, static HTML pages.
A mobile menu for thumbs
One of my primary contributions was the design and development of the mobile menu. The rest of the website had an optimistic, retro-modern feel, afforded by its use of Futura as the primary font, bright bold colours, and quirky tone of voice. To match this perky style, I designed a mobile navigation bar that was rounded in shape, with a large, friendly hamburger menu button. For ease-of-access, the menu bar also includes one-tap contact buttons that would allow the mobile visitor to immediately call or email the company. To save space, the top bar slides up out of view once the user scrolls down, and reappears if they scroll back up.
The lightbox design was ultimately chosen as a requisite feature because they allowed users to browse information about specific brewers on the Equipment page without leaving the website and thus breaking the flow of interactions.