I love abstract theories and creating concrete things. Design allows me to apply my love of psychological theories to building engaging and impactful experiences. I've tried to reflect that in my process, combining things I've learned studying science, creating art, contributing to concrete business goals.
AligN Stakeholders & Business Goals
Frame the Problem
Great design is elegant problem-solving - but getting to an elegant solution requires good problem framing. I use a combination of primary research, secondary research, and business analysis methods to help my clients frame their current state and get at the root of the problem. Often, storytelling with data is helpful for framing the problem.
With hypotheses framed, what are some ways we can test our assumptions? This generative phase involves coming up with potential experiments for testing hypotheses to see what solutions emerge. I like to draw from disparate sources, using analogies and conceptual models to inspire novel solutions. Comparing against research provides added insights towards ideation.
Integrate & Iterate
The next phase is a cycle of iterative testing, sacrificing lesser ideas to evolve a better-fitting one. Based on collected evidence, this might mean an entirely new conceptual model or problem framing; adaptability is key. I've learned that perfect is the enemy of done, so I aim for the most efficient way to capture valuable improvements.
Reflect, REport, Realize... Repeat
Lastly, a phase of realization and reflection: I polish and present final deliverables, help clients prepare for their next steps (whatever those may be), and reflect on project milestones and learnings. New wisdom often emerges at this stage that can be applied to the next phase of work, to improve my process, or to continue iterating.