To raise awareness about SFP's public lecture series, I designed posters and managed their social media, netting record-setting engagement and attendance.
Science for Peace is a Canadian organization consisting of natural scientists, engineers, social scientists, scholars in the humanities and people from the wider community. They seek to understand and act against the forces that make for militarism, environmental destruction, and social injustice here and abroad. Membership in Science for Peace offers one avenue to influence wider society about these crucial problems.
The Vital Discussions of Human Security lecture series is a series of free, public lectures that take place on or near the University of Toronto campus, and are hosted by Science for Peace. To refresh the event's posters and attract new attendees, I designed a new series of posters for the 2016-2017 lecture series.
Skills & Tools
Results by Design
Record-Breaking Page Views
Following the publication of my third poster for the series, for the "Social Movements for Social Change" seminar, Science for Peace's Facebook event received over 4,200 organic page views. This was the highest organic reach their event pages had ever had at the time.
Minimalism and Emotive Images
To reflect the organization's core mission - changing the world by uniting the community through discourse and peaceful action - I centered the posters' design around the icon of the dove and olive branch. Using minimalist colours, Science for Peace's signature green stands out among the shades of grey, black, and white. This allowed me to emphasize speakers' names while using typography to create hierarchy among the poster's content.
I chose dramatic images with bold messaging to evoke immediate emotional impact in viewers, and provoke them to click on the poster to learn more about the event. Many of the lectures touched on controversial topics, from Donald Trump's historic election and the numerous protests that quickly followed, to US-Mexico political relations and and the Syrian conflict. To highlight these topics of discourse, many of the imagery and layouts I used were deliberately chosen to elicit reactions of discomfort, excitement, and agitation.
For example, the row of Pinocchio figurines in the 'Truth, Lies, and Democracy' poster hints at the Trump campaign and administartion's history of lies and obfuscation. The image of the mother and her dead child, taken from the Algerian War, speak to the 'Deadly Intimacy' of war and genocide. The geometric contrast of lines in the American and Mexican flags in another poster echo the political tensions heightened by the 2016 'US Election'. The Syrian conflict poster juxtaposes two images of Aleppo on top of one another: one from before and the other from after the war.